Wrangler Jeans Advertisement Analysis free essay sample

From construction workers to high fashion models, jeans are or have been worn by practically every person that you may come across today in life. To match these people’s needs there is a plethora of ways in which jeans are styled and shaped. This variety is good for a person who has an assortment of styles and looks, but is not really good for your â€Å"average Joe† who is just looking for a pair that is comfortable, durable and suits them in a way that complements them. So with this notion where will this â€Å"average joe† find his pair of jeans? Well in todays day and age the the internet would be the first place to go, but why not just settle for a good ol’ magazine advertisement? Specifically speaking a Wrangler advertisement, which boldly states, â€Å"Nothing Beats Wrangler Comfort†, their two celebrity endorsements, along with the comparison of â€Å"other jeans† with their jeans. We will write a custom essay sample on Wrangler Jeans Advertisement Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I believe that Wrangler successfully advertised their jeans in such a way that is easy to decipher, gets straight to the point, being plain and simple simple, while still attracting attention to itself. Taking a first look at this advertisement there not that much going on with its simplistic look, but your attention is immediately directed to the bottom portion of the advertisement which is plastered in red, a commonly used color that advertisers use to catch one’s attention. In this section the first thing that you will most likely notice would be the large, bold, white statement, â€Å"Nothing Beats Wrangler Comfort†. The purpose of this statement is making a completely straightforward and bold claim that Wrangler’s jeans are the best of the best, while conveying the idea that their jeans are the most comfortable because of the way they made â€Å"comfort† the largest word in the slogan. Below the slogan there is a comparison between two kinds of jeans, one named â€Å"Other Jeans† and the next named â€Å"Wrangler†, compared in a table like structure with â€Å"vs† in between them. â€Å"Other Jeans† represent jeans made my companies besides Wrangler, here they are described asâ€Å"V-Pattern Pinches†. The reason for this is the v-shaped cut of the jeans tend to pinch and cause discomfort. While on the other hand â€Å"Wrangler† is described as â€Å"U-Shape Provides More Room†. This statement not only makes Wrangler’s competitor’s jeans look bad, but it reverts back to the slogan emphasising on comfort. This portion of the advertisement is lightly using the the technique of name calling to make the customer feel more negatively about other jeans, causing them to side with Wrangler jeans. Even though the bottom portion seem to be the place where most of your attention is directed do not neglect the to take notice of the top part. Here it shows what looks like to be two happy looking, average men, positioned next to each other, wearing plain clothing, in front of a red and white pickup truck, in pasture like area. Next to the men there are signatures implying that they are famous. Personally I did not recognize them at all, but football enthusiasts would know the one on the left is none other than Brett Favre, an American football player for formidably know for playing for the Green Bay Packers. Next to him NASCAR’s own, Dale Earnhardt Jr. Both spokesmen are from pretty from pretty demanding careers, one football and the other race car driving, so the last thing they need is an uncomfortable pair of jeans, once again going back to the main idea of comfort. Also they are using the testimonial appeal to endorse their product buy making the celebrities wear their clothing with convincing happy smiles to sell their product and appealing to a certain demographic, while using the plain folk appeal by dressing them humbly too look like your â€Å"average Joe†. As a girl this advertisement did interest me at all because it was lacking feminine qualities that I usually look for in an advertisement. Truthfully the chosen celebrities could not be identified by me without looking them up on the internet. So who was this advertisement made for? With white pigment of their skin, the country like background, and the pickup truck I can assume that this advertisement was created for an American, Caucasian, middle aged, male demographic, from the working class, who is most likely from the southern region of the United States that finds entertainment in watching things such as football and even NASCAR. Small deals can make or break an advertisement. Here in this advertisement it gives you the place where the jeans are available, Walmart. Now the customer does not have to venture far to find an outlet or boutique in a mall because it tells you an easy reliable place to go to. Also it shows you a website where you can find out more information about their u-shaped jeans at wrangler. com/ushape, next to it there is a Facebook sign that indicates there is a profile on there that you can find information on too. On the bottom half the slogan is not only large and bold but it has a rough texture too, making it seem more edgy or even manly. The difference between â€Å"Other Jeans† and â€Å"Wrangler† is made more obvious by bold white lines that show different shapes of the jeans, a V-shaped line for â€Å"Other Jeans† and a U-shaped line for â€Å"Wrangler†. Lastly in the background the pasture like area along with the pickup truck gives of a country feel to the advertisement, which can cross into patriotism, being that this an American company and that this kind of setting is associated with America. Even with the obvious stereotypes, cliche setting and arrangement Wrangler successfully executed their advertisement in such ways that the customer can feel relatable to these celebrities with their humble look and feel a sense of comfort with the relaxed setting. The colors used , red and white, brought attention to key points in the advertisement. Both celebrities that were chosen appeal to a specific, but large demographic which can also even be trendy in other ones. The language of the slogan, the comparison of the types of jeans and even the picture of the celebrities Dale and Brett ll tie into the advertisements main idea of comfort. When all the factors come into play it creates an ideal advertisement that your average American,male consumer is looking for .